15th November 2007

SearchMedica.com, the specialty-oriented professional medical search engine, today unveiled the first of an ongoing series of quarterly reports intended to shed light on the most pressing clinical information needs of doctors. Each report will include lists of the top 25 cancer, general medical and psychiatric search queries among medical professionals for the preceding quarter. Anyone interested in the complimentary report can email requests to ksmith@preturn.com.

"The 'Clinical Search Terms' quarterly reports list the disorders, diseases, conditions and treatments that are top of mind with medical professionals," said Cyndy Finnie, senior product manager for SearchMedica. "We've compiled all of the SearchMedica.com oncology, primary care and psychiatry searches that took place in the third quarter to help other medical professionals stay informed of the latest patient care trends impacting their peers and clarify the online behavior of medical professionals for those that can apply these findings to improve communication efforts aimed at medical doctors and other healthcare professionals."

In the third quarter of 2007, the top cancer related searches among medical professionals were:

1. breast cancer
2. lung cancer
3. vertebroplasty metastases
4. leukemia
5. recurrent ovarian cancer

The top psychiatric searches among medical professionals were:

1. mood stabilizer
2. unipolar vs. bipolar depression
3. asperger's
4. hypomania
5. bipolar

The top general clinical searches among medical professionals were:

1. cortisol
2. HbA1c/glycated hemoglobin
3. dopamine
4. aphthous ulcers
5. hypertension

"Despite having perhaps the greatest wealth of trusted information resources available to them offline, doctors go online in droves to research topics covered extensively in those same resources. When we asked 6,000 doctors, 77 percent of primary care physicians said they turned to the Web frequently to find medical information," added Finnie. "Considering the misleading, erroneous and consumer-oriented information online underscores the importance of SearchMedica; it provides a trusted gateway to credible information for medical professionals who use SearchMedica."

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