Innovations in personalised healthcare and a growing interest in healthcare related consumer electronics will help ehealth providers to build and market services that disrupt the business models of incumbent healthcare providers. The market for wireless based ehealth monitoring and diagnostics services is currently being driven by the incumbent healthcare provider desire to push key elements of the care process out towards the edge of their healthcare network. Health providers cutting costs by treating the patient remotely, rather than within a bricks and mortar hospital, has provided the basis for a number of ehealth trials and is contributing to the revenues of ehealth service providers such as Card Guard and Vitaphone. However existing services tend only to address the healthcare needs of patients who are already receiving treatment. This report identifies an emerging ehealth model; one that is better equipped to intercept people before they enter the healthcare system. Technologies being developed by IT vendors such as Oracle and IBM will become key enablers of this new ehealth model. As well electronics companies who are attempting to shift medical device technology into the mainstream consumer electronics market are also playing an important role. Also highlighted is a growing market for end to end managed wireless and mobile connections such as Qualcomm’s QConnect. The current generation of ehealth providers often compromise their service model by working closely with incumbent healthcare providers. eHealth service providers will need to decide whether to persist with their existing ehealth model, or to take a new and more disruptive approach to the market. This report sees a plateau in the market for call centre based services as users migrate to cheaper online options. The report also notes that the adoption of automated medical diagnostic software will accelerate as ehealth service providers realise that centre operations will not scale economically to support thousands of patients. The report also explains the difficulties next generation healthcare providers face when attempting to enter the ehealth market and examines the potential role of pharmaceutical retailers as ehealth providers. An analysis of the strategic issues facing the UK based retail pharmacist Boots Plc, which is attempting to diversify into health provision, is included in this report. The report also points to important applications of remote monitoring and diagnostics in the monitoring of epidemics and other threats to public health. Who should purchase this report:-
Supplied free with this report is Healthware - Wearable Computers in Healthcare, which provides an overview of the potential market for wearable computers in healthcare applications.
Wireless Healthcare reports, written for organisations who wish to exploit the growing market for networked ehealth, include:-
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